Gaining 28x more views for Jamie Oliver with AI dubbing
Tackling poor engagement with subtitles
Jamie Oliver has a strong German audience driven by local TV deals and sales of his cookbooks in the country. The Jamie Oliver team wanted to replicate German traction on social media and find a solution to the low engagement rates of their existing mode of translation – subtitles. Jamie Oliver enlisted Papercup to dub his content using our lifelike AI voices capable of reflecting his brand in other languages.
Growing a global audience
Convinced of the global appeal of the content, but unsure which other languages to target, the Jamie Oliver team also wanted to test and experiment with other languages on YouTube.
A global audience on YouTube can then be funnelled into the FAST space, unlocking an even bigger revenue streams.
Instead of creating multiple language channels, Jamie Oliver adds dubbed language tracks to his main channel using Youtube's multi-language audio feature (MLA) – drawing on Papercup's insight as a YouTube partner – to optimize the dubbed tracks for success.
The results
- 28X more views for Spanish dub tracks than the subtitles over the same period
- Papercup dubbed content reached 1 million views 5x faster than subtitles
- German dubbed tracks gain 5x more views than subtitles
Hear from Jamie Oliver
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